Mobile Legends: Bang Bang: Moonton’s Highly Debated MOBA Game
Mobile Legends: Bang Bang (MLBB), which launched in 2016, is a competitive free-to-play 5v5 multiplayer online battle arena (MOBA) for mobile developed and published by Chinese studio Moonton Games, now a subsidiary of ByteDance.
The gameplay and presentation was heavily influenced by Riot Games’ PC hit League of Legends (LoL), pitting two teams of five heroes in battles on a three-lane map to destroy the enemy base while defending their own. MLBB grew in popularity — particularly in the South East Asia (SEA) region — and by the end of 2022 had generated $851 million in revenue with 511 million downloads, according to data.ai, with the latter figure climbing to more than 1 billion downloads when accounting for third-party Chinese app stores not counted by data.ai.
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